CHARACTER DESIGN: creating a personality or a Character for your promotion

A personality or a Character for your promotion gives you the opportunity to make it instantly recognizable

Creating a personality or a Character for your promotion gives you the opportunity to make it instantly recognizable.

It allows you to enhance your graphics with a character that can be displayed in all communications formats and materials. It will also be very useful for the storytelling associated with your contest!

How we create the right character for your promotion

Depending on the positioning of the product (or service) you want to promote, we will define together the personality of the character and their characteristics:

  • age
  • gender
  • clothing
  • context and setting
  • accessories

The Character does not necessarily have to have a human appearance, there are many worlds from which we can draw inspiration to create the right character.

We can refer to animals, objects or nature, or we can rely entirely on our imagination.

Styles can be different too:

  • realistic
  • cartoon
  • manga
  • chibi
  • caricatural

Personality definition

Once we have defined the type of Character and the style of drawing, we continue with proposals drawn in black and white so as to focus on the particular characteristics of the personality.
Once you have chosen the details that will characterise your Character, we move on to the version in clean black and white lines

Finally, we give colour to the image by providing you with various proposals to choose from to find the most suitable colour scheme. 

Now that the character is ready, we will finally have the protagonist of your promotion! We can bring it to life by putting it in poses to convey all the expressions you want to communicate to your target audience.

You can use it in all communications materials (labels, posters, flyers), as a testimonial on the site and even to develop an illustrated story.


The choice of 2020 was to customise the packs and the communication campaign with a character specially designed in the style of an animated cartoon. The character immediately attracted the attention of consumers thanks to its characteristics. Soft shapes, funky hairstyle, large and communicative eyes that immediately put the character among the good guys in a hypothetical movie.

The Character was designed down to the smallest detail, from physical characteristics to personality, to convey congeniality and carefree ways but above all empathy with the target audience. The character is enticing with his direct look at the consumer.

The link with the world of cinema is clearly underlined by the camera that accompanies him which, together with other graphics elements, makes us imagine him as a young director ready to gift new emotions to his public. In addition to customising the packages, the Character of the young director is also the protagonist of online communications originating from the promotions website and social media campaigns.

Golosino promotion success story

Design with us your personalized character! 👉 Contact us