Social Media Giveaways

Social media allow brands to create their own contests and giveaways, which increase traffic, promote brand awareness and generate leads.

New promotional techniques through social media are often based on User Generated Content and voting so that corporate messages can reach many more people than just the target audience.

Instagram giveaways, Facebook contests and social media prize promotions in general can help companies build and nurture relationships with their customers. Prize competitions are seen as an effective tactic to increase engagement, attract more followers, garner more likes and reward the fan base.
Social media contests can be terrific tools for driving traffic to a website, building a database of prospects (the generation of leads) that identifies those interested in certain products or services. Contests are often a crucial ingredient of marketing campaigns.

However, the use of such tools and social media for promotional purposes may be subject to restrictions or bans in some countries and, at times, certain regulatory or technical measures must be taken to overcome legal barriers (and comply with laws on sweepstakes). In Italy for example, holding competitions and draws on Facebook and other social networks is permitted only if certain technical and legal requirements are met. The social media site must not be associated with the promotion and an appropriate software application must be developed to enable the data on participation and feeds to be collected on a server located in Italy.

For further information or to request a quotation, send an email to [email protected].
To select the right type of promotion, there must be clarity about the aim of the promotion and the target audience.

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In order to choose the right type of promotion to organise, first you need to be clear about the promotion’s objective and target audience