Ideas for a prize-competition for Mothers’ Day

Organise a promotion to celebrate Mothers’ Day in an original way

18/03/2022

Organise a promotion to celebrate Mothers’ Day in an original way

Do you know when Google registers the highest number of searches for "flowers"?
And which day sees the highest telephone traffic?

In both cases, the answer is Mothers’ Day

Showing respect, love and appreciation to our mothers should be something we do every day but this celebration gives us the opportunity to do it in a special way.

 

An international festival

There is no doubt that this festival is very popular, just look at the list of countries that celebrate it.

Australia, Denmark, Finland, India, China, Japan, the Philippines, Brazil, Chile, Colombia, Switzerland, Turkey, Canada, the United States, Belgium and other countries celebrate it as we do on the second Sunday in May. Other nations, on the other hand, celebrate it on different dates, such as Great Britain, Mexico and France. 

In total, there are over 40 countries in the world that have chosen to celebrate mothers with a day of celebration dedicated to them.

This festival can, therefore, also be a great opportunity to organise a prize-competition abroad.

 

A prize-competition for mothers (and children)

To create an original Mothers’ Day prize-competition or a gift with purchase promotion, you need to focus on the emotions tied to this festival, looking at it from both the mothers' and the children's point of view.

This festival can be a great opportunity to bring families closer to your brand and to create content on your social media channels that generates a lot of interaction.

Instagram and Facebook are the perfect platforms for a competition that allows you to engage your audience, collecting photographic or video contributions. 

Here are some ideas for promotions dedicated to Mothers’ Day.

Photo competitions

In addition to the classic photo of mother and child, challenge your audience with more particular requests, perhaps related to your specific business:


Video competitions

If you prefer to focus on video content to enrich your social media channels, you can ask your audience to:


Gift with purchase promotions

Offering a gift is always appreciated by consumers, it makes them feel they get more value from their purchase:

All these promotions can be organised everuwhere in the world, respecting the specific regulations of each country.

 

The prize for a Mothers’ Day competition

Whether it is a product or an experience, the prize is nicer if it is shared.

Many companies choose to offer something that can be used or experienced together: from the classic SPA day for mothers and daughters to tickets to the theatre or other events, the prize offers another opportunity to be together and show affection and appreciation to their mothers.


Are you ready to organise a competition or a gift with purchase promotion? Contact us now!

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