5 steps to organise your Contest on Instagram


How to organise a successful Instagram Contest

Organising an Instagram Contest can have a significant impact on the growth of your followers and your fans’ engagement.

According to research published in the United States, Instagram accounts that offer Contests regularly grow 70% faster than those that do not use this type of promotional activity. 

In addition, 33% of Contest participants are more likely to continue to receive information about the brand and its products, including after the event.

If you want to get more followers and more engagement on your channels, do not neglect this promotional mode.

Discover with us how to organise a prize Contest on Instagram!

The how and why of organising a Contest on Instagram

Any company in any market can organise Prize contests on Instagram: the platform lends itself easily to the promotion of any type of product or service, reaching a very wide audience.

To organize a Contest on Instagram, you must follow the country regulations and the policy of the social media network. 

5 fundamental steps to organise your Contest on Instagram

Let’s see together what are the steps you need to take to organise a successful Instagram Contest. 

1 – define the objective of your Contest

First of all, you need to define the objective you want to achieve:

  • Do you want to widen brand awareness?
  • Do you want to grow the number of your followers?
  • Do you want to increase engagement?

Once you have set your objective, you can define the best strategy to achieve it starting from the mode of participation.

2 – identify how to participate

  • Do you want to widen brand awareness?

Ask your users to post a contribution to their profile to participate. This increases your visibility to your contacts.

  • Do you want to increase engagement and the number of followers on your Instagram page?

To participate, ask users to post a comment on your post mentioning their friends, thus making your Contest go viral.

At this point, you must define the mechanism by which you will choose the winners.

3 – how to identify the winners 

Most frequently on Instagram, prizes are awarded through:

  • final draw: the winners will be drawn at random 
  • the winners are selected by jury on the basis of their ability to meet the criteria laid down in the Regulations

The choice depends on the type of participation you have chosen for your contest: if you need commitment and time from the user, then choose a mechanism with a jury.

If, on the other hand, you are only looking for a reaction to a stimulus, then a draw is the correct choice.

4 – choose the prize 

This aspect is among the most delicate aspects: mistaking the choice of the prize can compromise the success of your Competition.

The questions you need to ask yourself that will guide you in identifying the right prize for your contest are:

  • What do I want to obtain with my promotion?
  • What does the target audience want?
  • What prize best embodies the concept of the Contest?

Starting from the answers to these questions will guide you in finding the right prize.

5 – theme and hashtag

To make sure your Instagram Contest works, you will also need to: 

  • choose an engaging theme for your target audience that excites them and brings them closer to you
  • create a dedicated hashtag to make your promotion instantly recognisable

Are you looking for ideas for your next Instagram Contest? Discover some of the successful experiences of our clients!