Panasonic helps customers save money with cashback 28 February 2023 Products for personal care, for the kitchen and LUMIX cameras are the featured products of the latest campaigns Cashback allows you to get back part of the money spent on the purchase of the product promoted. The procedures for getting the reimbursement vary: • by bank transfer to your bank account• by direct credit to your credit card• or even using PayPal. Consumers have long learned how to use this tool for their purchases and get considerable savings. Panasonic likes the cashback formula a lot, which it has been using for some time with success to promote different product lines. Let’s take a look at some of the initiatives it has organised lately. Personal care products To increase sales of its personal care products, depilators, men’s razors, oral care and haircare devices, Panasonic organised a cashback that included refunds of up to €50 on purchases. The products could be purchased on the Panasonic website, from participating retailers and from e-commerce outlets of particular chains. The initiative, which started on 1 April 2022 and is valid until 31 March 2023, allowed consumers to get back part of the amount spent by bank transfer. Kitchen products To thank consumers who chose to buy a microwave oven or a bread machine among those promoted, Panasonic offered them refunds of up to €30. In this case too, the purchase had to be made on the company’s website, at one of the outlets participating in the initiative, or in the e-commerce stores of particular chains. Consumers had time from 1 April 2022 to 31 March 2023 to send their refund request via the dedicated website. LUMIX cameras Consumers who purchased one of the LUMIX S5 or Lumix GH6 cameras being promoted from a participating retailer between 30 November 2022 and 31 January 2023 were able to claim a refund of up to €200. In this case too, it was necessary the to make the request through the dedicated website and the refund was then paid directly to the customer’s bank account by bank transfer. How can I participate in a cashback initiative? Access to a cashback initiative can happen in various ways: using a credit card with a cashback program making purchases from certain retailers using online cashback websites Why organise a cashback? A cashback campaign is a great way to encourage customer loyalty over time. In addition, it can be designed to encourage consumers to make purchases through their online channel or at a particular retailer, for example. Want to know more about how and why to organise a cashback initiative? Contact us!