How to organise a Cashback 18 November 2021 Win customers and retain them by returning money spent on purchases Cashback is designed as an instrument for promoting sales, meeting consumers’ desire to save and over time, it has proved to be a very effective tool to win consumers and retain them. With a Cashback campaign, the company achieves the goal of giving the customer a tangible financial benefit through a partial or full refund of money spent. Terms and conditions of participation This promotional formula can include different methods and terms of participation, such as: a minimum spending limit to be reached in order to request reimbursementa list of products from which to choose to benefit by the promotiona maximum limit on the number of refunds that can be requested individually or per household How to manage your refund request The refund request by the consumer can be handled either through special online platforms or by post and the reimbursement can occur through the refund of amounts on their credit card, by PayPal or by bank transfer. Why do consumers like Cashback? This promotional formula is very popular and has more impact than the “immediate discount” because the receipt of a sum on their account is perceived by the consumer as if they have earned something. A Cashback initiative is a great tool to allow companies to reach and retain multiple users, and encourage the customers to choose their product instead of that of the competition. How to activate a Cashback To activate a Cashback initiative, the following steps must be taken: draft Terms and Conditions with detailed conditions for participationactivate a customer service facilitycoordinate the initiativereimbursement handling facility create a platform for the request if required Want to activate a Cashback campaign? Contact us now!