“BABY SHOWER WEEK”: a MultiGame prize competition by Fattore Mamma 7 July 2021 Fattore Mamma offers a contest focusing on customer involvement and interaction The promotion organised by Fattore Mamma and Fattore Mamma-Media, aimed at mothers and future mothers, takes place in two stages running at the same time as the two “BABY SHOWER WEEK” events that are held from 24 to 28 May 2021 and then from 29 November to 3 December 2021. The “BABY SHOWER WEEK” event is a digital event aimed at pregnant women and mothers with children from 0 to 6 months, offering streaming webinars and workshops and videos on demand. The aim of the contest is to promote and incentivise involvement in the event and to boost subscriptions to promoters’ newsletters on pregnancy and maternity issues. The contest has been developed in different stages and with different methods of participation: in the weeks preceding the two events, users are invited to register in advance on the website. To boost registrations, Fattore Mamma has set up a final draw for all users who sign up in advance. Those who register can also participate in the second stage by offering photos on the theme “Baby shower and pregnancy” which can be included in the video coverage of the event. 6 winners are drawn from all those who make their contributions. During the week of the event, all those who participate in the “Baby Shower week” sessions are invited to follow sponsored live videos on the social media channels of Fattore Mamma and to participate in a quiz game. Every day, at the same time as the live offerings, by connecting to the site users can participate in a quiz that focuses on the live stream in progress. It is, therefore, in the interest of users to follow the videos carefully to find clues and details to correctly answer the quiz because for each correct answer they get an extra participation in the final draw. The prizes include babycare products, vouchers for the purchase of products or services such as antenatal classes or photography courses, as well as games for babies, gift cards and much more. The MultiGame solution The use of our MultiGame contest solution allowed Fattore Mamma to organise a quiz for each live stream in order to harness the ongoing involvement of the target audience. Having a single site for all content makes it even easier because, after registering for the first time, users can participate in the new quiz by automatically logging in via email. Live videos, offered on a regular basis, allow you to create a fixed appointment with users, while the use of related quizzes stimulates a pleasant and light-hearted interaction as well as encouraging users to follow the live streams carefully to find the correct answer. For more info, contact us!