TikTok contests: make your video go viral 18 January 2023 Increase comments and interactions by exploiting the potential of a contest TikTok user numbers are still growing and more and more time is being spent on this social media every day. And we’re not just talking about kids, in fact, even adult users have started to use it. Let’s see how a contest on TikTok can help you get the most out of making your content viral! To make your TikTok video go viral, organise a prize-draw With us you can organise a contest in full compliance with the legal practices all over the world. How the TikTok prize draw works: This allows you to increase the chances that the video will go viral and that users will interact with your brand thanks to a very simple and effective mechanism. The “XMAS TIKTOK GIVEAWAY” from Benefit Cosmetics An example of a contest on TikTok structured with this approach is Benefit Cosmetics’ “XMAS TIKTOK GIVEAWAY”. Benefit Cosmetics organised a prize-draw both to promote its brand and with the aim of increasing the involvement of its users on TikTok. During the Christmas period, from 15th to 20 December, the company posted a promotional video on its profile asking its users to comment on it, tagging a friend. A simple and rapid mechanism that allows you to participate the final draw of a special prize entitled Benefit Cosmetics. Why we like Tik Tok so much Authentic, funny, light-hearted, these are just some of the adjectives to describe the videos posted on TikTok. The users of this social media network experience it and frequent it for the positive feelings that the content on offer generates in them.And brands too have begun to understand that, if used well, this social media allows you to generate a positive impact on the perception of the brand.The important thing is to be genuine, never artificial, and use this channel as a means of direct communication with your audience. To achieve good results, it is essential to pay attention to both the construction of the content and its promotion.A contest can help make a piece of content viral by working directly on comments and interactions. Not just for kids TikTok is not yet fully used due, in many cases, to a still poor knowledge and the mistaken belief that only kids frequent it assiduously. In fact the TikTok phenomenon has spread far beyond the audience of Millennials and GenZ, in fact it has been among other age groups,including adults, that the greatest growth has been achieved lately. Tik Tok is also an effective promotional tool Those who frequent TikTok do so to view fun, entertaining content. The percentage of creators is higher among younger people than adults. This is something you need to keep in mind when organising a prize-draw. To get good results, a prize-draw on TikTok must be simple and participation must require a properly calibrated effort for the audience you are addressing, and in any case always guided by fun and light-heartedness. Would you like to organise a contest on TikTok? 👉 Contact us now to design it together!