Social Media Giveaways

Social media allow brands to create their own contests and giveaways that increase traffic, brand awareness and generate leads.

New promotional techniques which use social media are often based on User Generated Content and voting, meaning that corporate messages can be broadcasted to a much wider audience than the target audience.

Instagram giveaways and Facebook contests and social media prize promotions in general, can help companies build and nurture relationships with their customers. Prize competitions are great tactics to increase your engagement, get more followers and likes and reward your fan base.

Social media contest tools are terrific tools to drive traffic to your website, grow a prospect database (lead generation) of people who are interested in your products or services. Contests should be an important ingredient of your marketing campaigns in 2020.

Nevertheless, in some countries, the use of tools and social media for promotional purposes may be subject to restrictions or bans and, at times, certain regulatory or technical measures have to be taken to overcome legislative barriers (and to meet sweepstakes laws requirements). For example, in Italy, holding competitions and draws via Facebook and other social networks is permitted provided that certain technical and legal requirements are met which prevent the social media site from being directly associated with the promotion and enable participation data and feeds to be gathered on a server that is physically located in Italy by means of developing the right software application.

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In order to choose the right type of promotion to organise, first you need to be clear about the promotion's objective and target audience.