Sweepstakes, Contests, and Giveaway Laws in Belarus

Promotions in Belarus: rules

In Belarus, legislation defines two kinds of promotions: “advertising games” and “public contests”.
The first category, “advertising games”, includes all prize-giving promotions aimed at promoting and increasing sales of the product or service promoted, whereas the second category”public contests” includes prize-giving promotions which are free to enter and are aimed at rewarding the merit and talent of the participants.

The obligations required by law vary depending on the type of promotion therefore you should also pay special attention to the publicity and privacy aspects.

It should be specified that Belarusian legislation currently contains scope for misinterpretation and loopholes. For the purpose of clarity, a decree law was issued in 2013 but which still left a number of questions unanswered.

Our company, with the help of local consultants with specific expertise in the area of international promotions, offers support in organising prize competitions in Belarus.

Sweepstakes, Contests, and Giveaway Laws in Belarus

Companies interested in promoting services or products in Belarus can take advantage of our assistance with:

  • Prize promotions
  • Gift With Purchase Promotions
  • Trade incentives
  • Loyalty programs

Some of our services:

  • A preliminary feasibility study
  • Consultancy on the promotional mechanics in compliance with the specific regulations of the country
  • Dealing with the paperwork in compliance with the regulations
  • Checking the communication material according to the provisions of the law
  • Tax consultancy concerning the prize events
  • Consultancy on Privacy

All things considered, rely on an expert promotion agency is the best choice! Promosfera, with over 15 years of experience, can help you organise prize-draws and -competitions in several countries.
We provide legal assistance, know-how and terms and conditions which comply with local laws and regulations indeed.

Organizing a prize promotion in Belarus: Did you know that…
The Law on Advertising lays down specific guidelines on the advertising of competitions. Among other things, all advertisements must be in both Russian and Belarusian.