Sweepstakes, Contests, and Giveaway Laws in Austria

Promotions and sweepstakes in Austria: rules

In Austria you have to organize giveaways and sweepstakes in compliance with the Gambling Act, the Consumer Protection Act and the Gesetz gegen unlauteren Wettbewerb (UWG).
In compliance with UWG, it is allowed to run games of chance linked to purchase, without obtaining any licences, provided that the price of the product is not increased compared to the usual price.

Our company offers the assistance required to run Prize Promotions in Austria. Our team is specialised in international promotions which, in its turn, avails itself of the collaboration of experienced and qualified local legal representatives.

Are you interested in promoting your services or products in Austria? Take advantage of our assistance concerning:

  •  Prize promotions
  •  Gift With Purchase Promotions
  •  Trade incentives
  •  Loyalty programs

Some of our services:

  •  A preliminary feasibility study
  •  Consultancy on the promotional mechanics in compliance with the specific regulations of the country
  •  Dealing with the paperwork in compliance with the regulations
  •  Checking the communication material according to the provisions of the law
  •  Tax consultancy concerning the prize events
  •  Consultancy on Privacy

Organizing a prize promotion in Austria: Did you know that…
In Austria you can’t organize chain and pyramid games: it is prohibited! Any prize promotions with such mechanics are subject to fines.