Global Instagram Contests for Ooni 27 April 2023 Consumers in Europe, the United States, Canada and New Zealand were involved in Ooni’s Instagram contests Ooni, a world leader in pizza ovens with sites in the United States, Great Britain and Germany, organized several Instagram contests to involve its consumers and create more engagement on its page. For each objective the right participation mechanism The objectives of the company were varied so it chose different mechanisms to achieve them effectively. To engage its consumers, Ooni organized a contest with Mention&Hashtag mechanisms in which it invited users to post their own photographic contributions. To achieve the goal of increasing engagement on the Instagram page, Ooni chose a CommentContest mechanism that invited users to comment on the competition post. International contests for a global brand Given the global nature of the Ooni brand, its contests are always aimed at different countries of the world, from Europe to the United States, from Canada to New Zealand. The organization of a prize competition in so many countries of the world is certainly a great opportunity, and at the same time, a challenging promotional initiative. To organize a prize competition in different countries of the world, you must proceed with caution and have an excellent knowledge of local regulations: each nation in fact has its own rules, procedures and restrictions and what is allowed in one can be problematic or prohibited in another. So let’s look at two of the Instagram contests organized by Ooni. Instagram Contest #OONIDAY: post your contribution Ooni organized this Instagram contest to address all countries of the European Union, Great Britain, the United States and Canada (excluding Quebec). To participate, consumers had to follow the profile @oonihq and like the official post of the contest. Then, they were asked to post a picture of their pizza on Instagram using the official hashtag of the contest #ooniday Ooni Holiday Giveaway: leave a comment This Instagram contest was also open to countries of the European Union, Great Britain, the United States and Canada (again excluding Quebec) and, in this case, also to consumers in New Zealand. The contest required users to follow the profile of the company @oonihq and like the official post about the contest. Users were then invited to post their own comment indicating their favourite pizza topping. Do you want to organize an Instagram contest or a TikTok contest? Contact us now! Promosfera is an agency specialized in sweepstakes, prize promotions and prize contests in more than 70 countries. Trust our experience!