Sweepstakes, Contests, and Giveaway Laws in Russia

In Russia, contests and promotional lotteries are ruled by the law with very restrictive regulations.
In particular, in order to organize a contest or a promotional lottery it is necessary to comply with the law on advertising, the law on lotteries and the personal data protection law.

These laws are relatively new and are considered complicated and heavily bureaucratized by the local legal experts themselves.

The lack of an interpretative jurisprudence and of official guidelines makes it particularly important that the analysis of the single promotional activities is carried out by experts that check the compliance of the procedures with the existing regulations in order not to risk sanctions.

Promosfera is specialized in the management of prize promotions in Russia as it can rely on a team that is specialized in international promotions, as well as on the collaboration of local legal experts.

To all the companies interested in promoting products or services in Russia we can offer full assistance regarding:

Prize promotions
Gift with Purchase Promotions
Trade incentives
Customer loyalty programmes

Some of the services we offer:

A preliminary feasibility analysis
Consultancy on the promotion procedure in compliance with the regulations on prize contests in Russia
Handling of paperwork with the competent authorities
Checking of communication material according to law requirements
Consultancy on taxes related to the promotion
Consultancy on Privacy issues

Giveaway laws – how to do an international sweepstake in:

Europe:
Austria, Belarus, Belgium, Bulgaria, Croatia, Denmark, Estonia, Latvia, Luxembourg, Netherlands, Norway, Poland, Portugal, Czech Republic, Russia, Serbia, Slovenia, Spain, Sweden, Turkey, Ukraine, Hungary, Finland, France, Germany, United Kingdom, Greece, Ireland, Italy

Asia and Oceania:
Australia, Korea, Japan, Hong Kong, Kazakhstan, Malaysia, Philippines

Americas:
Argentina, Brazil, Canada, Mexico, United States, Venezuela

Africa:
Egypt, South Africa

Giveaway laws – how to do an international sweepstake in:

Asia and Oceania:
Australia, Korea, Japan, Hong Kong, Kazakhstan, Malaysia, Philippines

Americas:
Argentina, Brazil, Canada, Mexico, United States, Venezuela

Africa:
Egypt, South Africa

Organizing a contest in Russia. Did you know that...

According to the amendments to the law on lotteries of 2010, the use of technical, electronic and mechanical tools in promotional lotteries is strictly forbidden as from 10th August 2010. In practice, this means that any lottery requiring the use of a telephone, a cell phone, internet or any other technical tool in order to participate, is illegal. Consequently, in this case we recommend inviting people to send cards to the promoter’s mail address in order to proceed with a manual draw in the presence of a notary.