Sweepstakes, Contests, and Giveaway Laws in Belarus

Promotions and contests in Belarus: rules and regulations

In Belarus, legislation defines two kinds of promotions: “advertising games” and “public contests”.
The first category, “advertising games”, includes all prize-giving promotions aimed at promoting and increasing sales of the product or service promoted, whereas the second category”public contests” includes prize-giving promotions which are free to enter and are aimed at rewarding the merit and talent of the participants.

The obligations required by law vary depending on the type of promotion therefore you should also pay special attention to the publicity and privacy aspects.

It should be specified that Belarusian legislation currently contains scope for misinterpretation and loopholes. For the purpose of clarity, a decree law was issued in 2013 but which still left a number of questions unanswered.

👉 Did you know that the Law on Advertising lays down specific guidelines on the advertising of competitions. Among other things, all advertisements must be in both Russian and Belarusian.

Companies interested in promoting services or products in Belarus can take advantage of our assistance with:

• Prize promotions
• Gift With Purchase Promotions
• Trade incentives
• Loyalty programs

Our services for managing promotional campaigns and prize contests in Belarus include:

• Preliminary feasibility analysis
• Consulting on promotional mechanics in compliance with local regulations
• Management of all legal and administrative procedures in accordance with national laws
• Review of communication and advertising materials to ensure legal compliance
• Tax consultancy related to prize promotions and contests
• Privacy and data protection consultancy

Choosing an experienced promotional marketing agency is the best way to ensure a successful and compliant campaign.

🌍 With more than 18 years of experience, Promosfera supports companies in organizing prize promotions and contests across multiple countries worldwide.We provide legal assistance, international know-how, and Terms & Conditions fully compliant with local laws and regulations.