Running an online contest or rewards program is one of the most effective strategies for Lead Generation, Customer Engagement and Brand Awareness. It's a grest way to "cut through" to your audience.
Sweepstakes enable companies to achieve important objectives. You can create a database of sales prospects, drive traffic to your website, direct visitors to an event or product 'buy' page, or interact with a new and interested audience. Social media contests are another way to interact with users - and gain their loyalty.