Running an online contest or rewards program is one of the most effective strategies for Lead Generation, Customer Engagement and Brand Awareness. It's a grest way to "cut through" to your audience.
Sweepstakes enable companies to achieve important objectives. You can create a database of sales prospects, drive traffic to your website, direct visitors to an event or product 'buy' page, or interact with a new and interested audience. Social media contests are another way to interact with users - and gain their loyalty.
Facebook is one of the social networks most widely used by businesses as a major marketing lever, as a vehicle for giveaways, sweepstakes, voting contests and photo contests.
To run a contest on Facebook it is necessary to know and comply with the Facebook contests and sweepstakes policy, although this alone is not sufficient. In order to avoid incurring possible violations and fines, it is necessary also to comply with the laws and regulations on contests in effect in the countries being promoted to, since there are no universal online contest laws. As an example, did you know that in some countries it is illegal to hold a draw among the people who have commented on a post?
With the latest new features introduced by Facebook, the updates to its News Feed and the banning of ‘like-gating’, companies wanting to create contests on Facebook must find new Facebook contests ideas and mechanisms for their Facebook sweepstakes, as well as strengthen their promotional activities and the supporting content strategy in order to compensate for the declining organic reach.
Instagram is another widely used channel for international competitions, due both to its global presence and to the strong engagement it can create.
Although special offers and promotions are the reason why the majority of users decide to follow a brand, being able to participate in prize promotions is also something that finds wide favour among Instagram subscribers. In this case too, in addition to following the policy of the social network, which is strongly oriented towards the quality and care of content posted (including in the case of competitions), it is necessary to comply with the local laws of the country to which the promotion is directed.
For further details about social media prize promotions , please contact us.