Sweepstakes, Contests, and Giveaway Laws in Turkey

Prize promotions in Turkey: laws and legal requirements

Organizing prize promotions in Turkey can be particularly challenging due to the country’s complex legal framework and administrative requirements.

Companies planning to organize a prize promotion in Turkey should carefully assess the feasibility of their campaign well in advance, as certain promotions require extensive approval procedures before they can be launched.

Licensing and administrative requirements

Depending on the promotional mechanics, Turkish law may require organizers to:

Obtain a licence from the competent authorities.
Provide a bank guarantee covering the value of the prizes offered.
Complete additional administrative procedures before the promotion can begin.

Did you know? In Turkey, the results of a prize promotion must be published in a local or national newspaper, depending on the geographical area covered by the campaign.

Regulatory oversight

Turkish authorities have broad discretionary powers when reviewing promotional campaigns.

For this reason, businesses are strongly advised to conduct a thorough legal feasibility assessment before launching a promotion. Careful planning helps avoid delays, additional compliance requirements, and potential issues during the approval process.

For high-value unclaimed prizes, a public auction must be organized, and the proceeds must be transferred to the State within 90 days.

With the support of a specialized international promotional marketing team and local partners, we provide full end-to-end campaign management for contests and promotions in Turkey.

Services for prize contests and promotions in Turkey: we offer complete consultancy for

Prize contests
Sales promotions
Trade incentives
Loyalty programs

Our turnkey service includes:

Preliminary feasibility analysis for contests and promotions
Advice on promotional mechanics in full compliance with local regulations
Handling of administrative and regulatory procedures
Review of promotional materials according to legal requirements
Tax consultancy related to promotional activities
Privacy and GDPR compliance consultancy

🌍 With over 20 years of experience, Promosfera supports companies in organizing international contests and promotions in more than 85 countries worldwide.

We provide legal assistance, know-how, and Terms & Conditions fully compliant with local laws and regulations.

Discover how to launch effective and compliant promotional campaigns for your brand across the world