Sweepstakes, Contests, and Giveaway Laws in Serbia

Prize promotions in Serbia: how to organize them and applicable regulations

In Serbia, companies can organize skill competitions, promotional campaigns, prize promotions and loyalty programs.

Chance-based prize promotions can also be organized, but they involve greater legal complexity and require specific compliance procedures. For example, the promoter must be a company registered in Serbia and must obtain the necessary authorization before launching the initiative.

Both free-entry prize promotions and purchase-based promotions are permitted under Serbian law.

Regulations for chance-based prize promotions in Serbia

Companies are allowed to organize a maximum of four chance-based prize promotions per year, provided that they obtain the required license.

Each prize draw cannot last longer than 45 days.

Prize promotions are also subject to taxation on prizes, which must be considered when planning the campaign budget and prize structure.

Authority checks, final requirements and prize management

Serbian authorities closely monitor promotional activities and may carry out checks to verify compliance with the applicable regulations.

Authorities may also review the accuracy of the information included in the official rules, ensuring that all promotional terms and conditions are correctly stated.

Additional obligations apply to the management of prizes and winners, as well as to the formal closure of the promotion once it has ended.

👉 Did you know? In Serbia, online prize promotions using an instant win mechanic are prohibited.

Companies interested in promoting services or products in Serbia can take advantage of our assistance with:

• Prize promotions
• Gift With Purchase Promotions
• Trade incentives
• Loyalty programs

Some of our services:

• A preliminary feasibility study
• Consultancy on the promotional mechanics in compliance with the specific regulations of the country
• Dealing with the paperwork in compliance with the regulations
• Checking the communication material according to the provisions of the law
• Tax consultancy concerning the prize events
• Consultancy on Privacy