Sweepstakes, Contests, and Giveaway Laws in Hong Kong

Prize promotions in Hong Kong: laws and legal requirements

Hong Kong has specific regulations governing prize promotions that include an element of chance. Companies planning to organize a prize promotion in Hong Kong must comply with the Gambling Ordinance, which regulates promotional prize draws and other chance-based marketing activities.

Failure to comply with the applicable legislation may result in significant penalties, including fines and, in certain cases, criminal liability.

Licensing requirements for chance-based promotions

Any chance-based prize promotion in Hong Kong requires prior approval from the competent authorities and the issuance of the appropriate promotion licence before the campaign can begin.

Businesses should therefore ensure that all legal requirements are met well in advance of the planned launch date to avoid delays or compliance issues.

👉 Did you know? In Hong Kong, the results of a prize promotion must be published in a Chinese- or English-language daily newspaper within 10 days after the winners have been selected.

Failure to comply with these procedures may result in significant penalties, including fines and, in certain cases, criminal liability.

For high-value unclaimed prizes, a public auction must be organized, and the proceeds must be transferred to the State within 90 days.

With the support of a specialized international promotional marketing team and local partners, we provide full end-to-end campaign management for contests and promotions in Hong Kong.

Services for prize contests and promotions in Hong Kong: we offer complete consultancy for

Prize contests
Sales promotions
Trade incentives
Loyalty programs

Our turnkey service includes:

Preliminary feasibility analysis for contests and promotions in Hong Kong
Advice on promotional mechanics in full compliance with local regulations
Handling of administrative and regulatory procedures
Review of promotional materials according to legal requirements
Tax consultancy related to promotional activities
Privacy and GDPR compliance consultancy

🌍 With over 20 years of experience, Promosfera supports companies in organizing international contests and promotions in more than 85 countries worldwide.

We provide legal assistance, know-how, and Terms & Conditions fully compliant with local laws and regulations.

Discover how to launch effective and compliant promotional campaigns for your brand across the world