Sweepstakes, Contests, and Giveaway Laws in Germany

Prize competitions in Germany: how to organise them and current regulations

In Germany both skill contests and games of chance are allowed and these are to be managed in compliance with a set of laws and articles that are fragmented and dispersed within the German legal framework as there is no specific reference legislation.

Although in Germany today, in compliance with the European law, also prize promotions linked to purchase are allowed, these must not, because of their nature or of the typology of the prizes, be such as to exert any psychological pressure on the consumer’s purchase decisions.

👉 Did you know that in Germany it is possible to carry out prize promotions to promote alcoholic beverages as long as they are not addressed to young people and as long as they do not incentivize the abuse of alcohol.

To all the companies that are interested in promoting their services or products in Germany we can provide complete assistance on:

• Prize Promotions
• Gift With Purchase Promotions
• Trade incentives
• Loyalty programs

Our end-to-end services for managing prize competitions in Germany include:

• A preliminary feasibility study
• Consultancy on the promotional mechanics in compliance with the specific regulations of the country
• Dealing with the paperwork in compliance with the regulations
• Checking the communication material according to the provisions of the law
• Tax consultancy concerning the prize events
• Consultancy on Privacy