Character Design for your promotion

A personality or a Character for your promotion gives you the opportunity to make it instantly recognizable

Creating a personality or a Character for your promotion gives you the opportunity to make it instantly recognizable.

It allows you to enhance your graphics with a character that can be displayed in all communications formats and materials that will also be very useful for the storytelling associated with your contest.

How we create the right character for your promotion

Depending on the positioning of the product (or service) you want to promote, we will define together the personality of the character and their characteristics: age, gender, clothing, context and setting, as well as any accessories that distinguish it.
The Character does not necessarily have to have a human appearance, there are many worlds from which we can draw inspiration to create the right character – we can refer to animals, objects or nature, or we can rely entirely on our imagination.

Styles can be different too:

realistic
cartoon
manga
chibi
caricatural

Personality definition

Once we have defined the type of Character and the style of drawing, we continue with proposals drawn in black and white so as to focus on the particular characteristics of the personality.
Once you have chosen the details that will characterise your Character, we move on to the version in clean black and white lines.

Golocard: Golosino Negroni’s innovative and collectible gadget

In 2022, Golosino Negroni launched an exclusive gadget designed to engage young consumers in a unique and interactive play experience.

The prize promotion “Le Golocard – The Planets” was created with the goal of increasing the visibility of the Golosino Negroni brand and encouraging the purchase of the pork sausage multipack.

With Golocard, the space-themed collectible cards included in every Golosino Negroni pack, kids can challenge their friends and unlock exclusive digital content via QR Code. A perfect mix of a PHYGITAL experience.

✨ A PHYGITAL project

The phygital experience (a blend of “physical” and “digital”) combines the physical and digital worlds to create a more engaging and immersive interaction.

In the case of Golocard, children can touch and collect the physical cards, challenge friends in real-life games, and, thanks to the QR Code, access exclusive digital content such as fact sheets and online mini-games.

This integration makes the play experience more complete, interactive, and stimulating, combining traditional fun with the opportunities offered by digital technology.

🚀 An educational and fun experience

Each promotional Golosino Negroni pack includes 3 cards, ready to play right away! The alien characters featured on the cards represent the planets of the solar system, each with unique traits reflecting both the physical and astrological characteristics of its planet.

📲 Offline games and digital content

On the back of each card, a QR Code gives access to a minisite featuring astronomical facts and interactive games (puzzles, memory games, hidden objects). A perfect mix of entertainment and learning!

🌍 Promosfera designed and developed the entire project: from the alien character design, to the card graphics, all the way to the creation of the landing page and interactive minisites.

The promotion was an effective example of how a marketing campaign can go beyond a simple purchase mechanic, offering consumers an engaging and educational experience. Thanks to the integration of design, storytelling, and digital engagement, the campaign created added value for the brand, standing out in the prize promotion landscape.

GOLOSINO PROMOTION CASE HISTORY

The choice of 2020 was to customise the packs and the communication campaign with a character specially designed in the style of an animated cartoon that immediately attracted the attention of consumers thanks to its characteristics: soft shapes, funky hairstyle, large and communicative eyes that immediately put the character among the good guys in a hypothetical movie.

Want to create a unique visual universe for your promotion?

Discover more about our Character Design service and get in touch with us to bring your ideas to life. ✨