Pasta Garofalo wanted to celebrate friendship with its Instant Win prize draw with final draw inspired by the beautiful Disney and Pixar film "Luca".
Pasta Garofalo launched during the summer, simultaneously in Italy and in the UK, the "Friends through pasta" draw inspired by the friendship highlighted in the film and the bond that is created between the characters thanks to a dish of pasta.
Inspired by this theme, the prize draw invited you to answer three questions about your best friend to receive a card with the dish that best symbolizes your closeness.
The card with the friendship dish could then be posted on social media profiles with the hashtag #AmiciPerLaPasta (Friends through pasta) tagging your best friend.
Four prizes were awarded each day to the participants and, regardless of the Instant Win result, each participant also had a chance in the final prize award.
The winner was awarded an exclusive experience in Campania for up to 4 people, including a visit to Pastificio Garofalo for Italian participants, and an exclusive dinner for 4 people at the Cacciari restaurant in London with cooking experience for UK competitors.
The campaign was conceived and created by the content company QMI while the prize draw was managed by Promosfera.