In order to increase the brand's visibility and animate its social media page, Benefit Cosmetics has chosen our all-inclusive Mention&Hashtag package that has allowed it to activate a successful promotional initiative very simply, in a short time and with a limited budget but with ambitious goals.
In the prize contest that took place during the week from 2 to 9 October 2020, the company invited users to repost the campaign post on their profile by inserting the official hashtags of the initiative, #browmicrofillingpen and #vinciconbenefit, and mentioning the social profile of the promoter @benefitcosmeticsitaly. Users were also invited to leave a comment below the post on the promoter's bulletin board.
Benefit Cosmetics was able to engage users with an effective message, directing them towards the promotion in a guided manner and thus obtaining excellent results in terms of increased interactions with the post, which, compared to the usual average, saw an increase of over 1,000%.
Users could easily participate in the final draw of a Benefit backpack with 4 Brow Microfilling Pens and a Benefit Cosmetics clutch bag. The prize was perfectly matched to the target audience's wishes: brand new products offered in an exclusive backpack not available for purchase in store.
For the success of a draw, communication is fundamental: Benefit Cosmetics communicated news of the contest both through posts and stories on Instagram.
Speed of implementation and low costs are key elements of Mention&Hashtag's all-inclusive package, but even more important is managing draw compliance with the regulations. Organising a draw on Instagram requires you to comply with the requirements of Italian law, to follow the directives of the Ministry of Economic Development and to be in line with the social media policy on promotions.
Offering all-inclusive packages, Promosfera overcomes these hurdles and can offer all the benefits of a draw that gives wide visibility and offers opportunities for interaction with fans by creating engagement.
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