The set of rules that regulates prize promotions and reward programs in the UK is certainly one of the most flexible in Europe, thanks also to a very simple bureaucracy.
However, to organize a prize promotion in the UK it is absolutely necessary to abide by the main reference regulation texts: The “Gambling Act” of 2005 and the “Consumer Protection Unfair Trading Regulations” of 2008.
Moreover, fully effective from March 2011, it also necessary to abide by the “Cap Code” drawn up by the British Committee of Advertising, establishing the guidelines to be observed in order to manage correctly the activities of sales promotion and direct marketing, including prize promotions.
Our agency is specialized in the management of prize promotions in the United Kingdom thanks to a team of consultants in international promotions and to the collaboration with local legal experts.
To all the companies that are interested in promoting products or services in the UK we offer our complete assistance for:
Our services include:
Prize promotions linked to the purchase of a product or a service are allowed in England, Scotland and Wales, but they are prohibited in Northern Ireland