Sweepstakes, Contests, and Giveaway Laws in Belgium

Promotions in Belgium: rules

The laws regarding prize promotions in Belgium regulate two specific typologies of prize promotions: “games of chance” and “lotteries”.

Other typologies of prize promotions that do not fall within these definitions are not ruled by any specific regulation and, while generally allowed, they require to be checked with local attorneys.

Our agency can support you in the management of prize promotions also in Belgium thanks to a team of consultants in international promotions and to our local legal representatives.

Promotions in Belgium

Do you want to promote your company products or services in Belgium? we can offer our total assistance for:

  • Prize promotions
  • Gift with Purchase Promotions
  • Trade incentives
  • Loyalty programs

Our services include:

  • A preliminary feasibility study for promotions in Belgium
  • Consultancy on the promotional mechanics in compliance with the specific regulations of the country
  • Dealing with the paperwork in compliance with the regulations
  • Checking the communication material according to the provisions of the law
  • Tax consultancy concerning the prize events
  • Consultancy on Privacy

In Promosfera, above all, we organise prize contests and international giveaways in several countries. For example in Austria, in the USA, in New Zealand, in Indonesia and in over 70 countries around the world.
We provide legal assistance, know-how and terms and conditions which, markedly, comply with local laws and regulations.

Organizing a prize promotion in Belgium: Did you know that…
The Belgian regulations forbid the organization of prize promotions in which prizes are awarded only on the basis of chance therefore, to comply with laws, prizes must always be assigned on the basis of participants’ skill.