KIABI is a low-price ready-to-wear French fashion clothing company, for the whole family, for any size and offering sustainability.
Objective of the competition
With this initiative, KIABI aimed to make its audience create digital content to be used on its social media channels.
Procedure for participation
KIABI involved an influencer both in the communication and in the promotion of the competition, launched from its own profile.
Another important aspect of the promotion is that the influencer was invited as a special guest to the award of the prize day.
To participate, users had to comment on the dedicated post, published on the influencer's Instagram profile, answering the question "What is style for you?".
Mechanism to identify the winners
The various comments were then evaluated by a jury that identified the 8 best contents, rewarding the originality, commitment and authenticity of the text.
The 8 selected reporters participated in an hour and a half shopping session where they could discover the new KIABI 2022 collection together with the testimonial influencer of the initiative.
The reports written as a result of the experience were published on the company's social media channels.